Audio Note
Many experts offer online learning programmes, either free or for a charge. A large percentage of these programmes comes in audio or video format. Let’s break the myth about audio and video being the ideal learning media.
It is certainly true that different people learn best in different ways. For one, the ideal way might be hearing, for the other, seeing. In fact, the best way is through as many senses as possible, feeling being one of them – in this connection of course meaning writing things down.
If, however, we are talking about online learning or e-learning, as it is sometimes called, audio or video formats may not be the ideal. For a variety of reasons, text is preferable. Let’s examine why.
Text saves valuable time
When you are listening to people speaking, you are forced to progress at the speed their speech dictates. Moreover, when people are speaking, they tend to use a lot of fillers, that is, umms, errs and wells which, while rendering the speech natural, slow down the speed of the discussion.
If your reading speed is normal or high, you can often read a page much faster than listen to the same text in spoken form.
A case in point: I recently came across a learning package distributed free on a company’s site. It included three videos, each one an hour long. This means you would have to spend a quarter of your waking time just to go through those materials. If the content were given in text format, its “intake” would probably take just an hour. As a side note, I am not talking about a transcript, but the same content designed for text output in the first place.
Text is searchable
The point in learning materials is that you can go back to search for a particular subject you’re interested in. This is totally impossible in audio or video programmes. Text also enables you to mark passages that are important to you, or create bookmarks for quick reference later on.
Text is compact
Particularly in view of e-learning, access to the materials is important. Audio and video files are usually very large in terms of megabytes. They are slow to download, prone to disturbances while downloading and quickly fill up your hard disk.
Text files, whether PDFs, DOCs or HTML, download in a fraction of the time required by audio or video files. Text materials are usually also better organised as providing content in written form requires a much more rigid pattern than audio or video. In other words, text is lower on filler than speech and a moving image.
Text doesn’t cause accidents
A common argument for audio materials is that you can listen to them while commuting to work or on a car trip. True, but if the purpose of your listening is to learn something, it requires concentration. If you are focusing on understanding what is being said, it takes your concentration away from other, possibly more important things, such as following the traffic around you. Also, you cannot skip forward and backward to orientate in the surrounding material, as you can with text – a minuscule eye movement allows you to check what was said on the previous line or what is going to follow on the next line.
Text is portable
Text is easy to carry with you. Compared with audio or video, you don’t need to carry a device to gain access to the material. A printout lets you scribble notes in the margins and highlight passages you find important. Your notes and highlights also turn the text into a sort of mind map, which helps quick recall when you are returning to the material for a second time.
In conclusion, while audio and especially video may be all right for short how-to type instructional material, any more extensive learning material should be delivered as text.
About the Author:
Kimmo Linkama is a copywriter and marketing communication consultant who has helped business-to-business companies get more out of their marketing budget for more than 20 years. He provides communication planning, copywriting, editing, transcreation and other marketing communication services, as well as related training. More information at www.linkama.com
Article Source: ArticlesBase.com – Why Learning Programmes Should Be Text Instead Of Audio Or Video
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Audio Note
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